Fila and Footlocker joined forces with Pizza Zoo to bring another iconic pizza party to life in Bushwick, Brooklyn. This unique collaboration extended across all five NYC boroughs, with local pizza shop from each borough creating its own branded Fila shoe, showcased in custom cart displays. Guests were treated to an immersive experience, enjoying delicious pizza and drinks while exploring each exclusive shoe design. The event perfectly blended the flavors of New York with the spirit of streetwear, making it a memorable celebration of culture, community, and creativity.
SCOPE • Design direction, project management, 3D modeling and rendering, graphic design, PRINT PRODUCTION, prop styling, build and installation supervision