Busch Light Apple made its return to store shelves after gaining a huge fan base back in the summer of 2020. To promote the big return, we selected 2 top-secret locations, one in upstate new york and one in missouri. we then dropped a huge crate full of busch lite apple via helicopter to an invite only crowd of only the biggest fans.
drinks and bbq were served with some field games to play while fans waited for the big moment. appearances were made by busch guy (who you see in all of their commercials) and influencers from the You betcha instagram account.
SCOPE • concept development, 3D modeling and rendering, graphic design, client communication, specifying finishes and materials, PRINT PRODUCTION, coordinating with the drafting and fabrication teams, sourcing props, build supervision
press • https://wpdh.com/busch-light-apple-lands-in-poughquag/
