at governor's ball in nyc we pit 4 different Lay’s flavors against each other to see which one is the true flavor of the fest. fans voted for their favorite by posting with the flavor’s unique hashtag. This was tracked throughout the duration of the festival to determine the true winner. fans also got to walk away with a bag of their favorite lay's chip!
SCOPE • concept development, 3D modeling and rendering, client communication, specifying finishes and materials, coordinating with the drafting and fabrication teams, sourcing props, build and installation supervision.
PRESS • https://www.bizbash.com/venues-destinations/united-states/new-york/media-gallery/13482963/23-mustsee-brand-experiences-from-this-years-governors-ball
