Asics Tiger made a big splash at Gov Ball and Lollapalooza this year. This booth was themed to look like the interiors of the subway system. Complete with subway tiles, sneaker cleaning station, and a sneaker customization booth. The NYC and Chicago got different signage to reflect the look of that city’s train system.
The Interior walls were all self supported with the use of the ceiling grid with integrated pulsing lighting which acted as a beacon for the experience throughout the festival.
SCOPE • concept development, 3D modeling and rendering, client communication, specifying finishes and materials, PRINT PRODUCTION, coordinating with the drafting and fabrication teams, sourcing props, build and installation supervision.
PRESS • https://www.bizbash.com/production-strategy/strategy/media-gallery/21072150/governors-ball-2019-music-festival-sponsor-activations
MOOD BOARD
RENDERS
